Who We Work With

Where We Plug In

Cadence works across categories where clarity, trust, and execution matter.

The Cadence Model

Cadence partners with brands whose products, services, and experiences are built to create real value for the people they serve.


Our focus spans health and wellness, endurance and outdoor, financial services and technical industries, and purpose-driven organizations.

HEALTH & WELLNESS HUBS

Medical and functional medicine, nutrition, movement, aesthetics, wellness spaces, and care-led businesses.


Cadence works with health and wellness brands rooted in human-first care. We help translate thoughtful services into clear positioning, digital experiences, and systems that feel credible, accessible, and true to the care behind them.

HEALTH & WELLNESS HUBS

Medical and functional medicine, nutrition, movement, aesthetics, wellness spaces, and care-led businesses.


Cadence works with health and wellness brands rooted in human-first care. We help translate thoughtful services into clear positioning, digital experiences, and systems that feel credible, accessible, and true to the care behind them.

ENDURANCE AND OUTDOOR BRANDS

Products, movement, gear, travel, nature, and the experiences built around them.


Cadence brings a personal understanding of the endurance and outdoor space through Michelle’s own life as a long-distance runner, hiker, athlete, and nature lover. That lived perspective helps shape brands that need to feel credible, active, community-driven, and connected to the real experiences people build their lives around.

ENDURANCE AND OUTDOOR BRANDS

Products, movement, gear, travel, nature, and the experiences built around them.


Cadence brings a personal understanding of the endurance and outdoor space through Michelle’s own life as a long-distance runner, hiker, athlete, and nature lover. That lived perspective helps shape brands that need to feel credible, active, community-driven, and connected to the real experiences people build their lives around.

FINANCIAL SERVICES & TECHNICAL INDUSTRIES

Investment management, financial services, education, research, and technical expertise translated into strategy.


Michelle spent five years inside a boutique agency focused on complex, technical industries. Cadence brings that discipline to brands that need to make sophisticated work feel clear, credible, and easier to understand.

FINANCIAL SERVICES & TECHNICAL INDUSTRIES

Investment management, financial services, education, research, and technical expertise translated into strategy.


Michelle spent five years inside a boutique agency focused on complex, technical industries. Cadence brings that discipline to brands that need to make sophisticated work feel clear, credible, and easier to understand.

NON-PROFIT Organizations

Nonprofits, foundations, mission-led teams, advocacy organizations, and brands working toward a social cause.


Cadence works with purpose-driven organizations that need their story to move people toward action. We help clarify the message, organize the system, and create the structure needed to support awareness, trust, participation, and growth.

NON-PROFIT Organizations

Nonprofits, foundations, mission-led teams, advocacy organizations, and brands working toward a social cause.


Cadence works with purpose-driven organizations that need their story to move people toward action. We help clarify the message, organize the system, and create the structure needed to support awareness, trust, participation, and growth.

Cadence is built for the people responsible for moving the work forward.

Whether you are building something new, scaling something that already has traction, or bringing structure to a complex initiative, Cadence plugs in as a senior strategic and operational partner.

BRANDS

Looking to refine your strategy, clarify positioning, and build a stronger brand system.

FOUNDERS

Vision-led teams that need more structure, leadership, and support around what comes next.

TEAMS

A stretched internal group carrying creative work that needs direction, rhythm, and support.

AGENCIES

Looking for senior support across strategy, messaging, operations, or client delivery.

Behind the Work

Meet Cadence

A fractional partner for brand, creative, and operational momentum.

The Work

Cadence helps maximize your brand’s potential whether you are just getting started, scaling up, or supporting another team’s overflow.

We connect:

  • Brand, marketing, and communications strategy


  • Website and digital ecosystems


  • UX, product, and experience strategy

  • Brand, marketing, and communications strategy


  • Website and digital ecosystems


  • UX, product, and experience strategy


  • SEO and performance infrastructure


  • Creative and art direction


  • Operational workflows and vendor support


  • Project leadership and oversight


  • Specialist sourcing and partner coordination


  • Long-term advisory support

  • SEO and performance infrastructure


  • Creative and art direction


  • Operational workflows and vendor support

  • Project leadership and oversight


  • Specialist sourcing and partner coordination


  • Long-term advisory support

Not as separate efforts, but as one continuous system.

We don't deliver decks.

We deliver momentum.

Still have questions?

Why does creative execution break down—and how does Cadence solve it?

How is Cadence different from a traditional agency?

Is this consulting or execution?

What does the 30-Day Deep Dive actually deliver?

Do I have to continue after the 30 days?

How do you work with teams, partners, or agencies?

Who is Cadence best suited for?

We don't deliver decks.
We deliver momentum.

Still have questions?

Why does creative execution break down—and how does Cadence solve it?

How is Cadence different from a traditional agency?

Is this consulting or execution?

What does the 30-Day Deep Dive actually deliver?

Do I have to continue after the 30 days?

How do you work with teams, partners, or agencies?

Who is Cadence best suited for?

cadence

Let's find your cadence.


Whether you are building a brand from scratch, scaling one that is already working, or looking for a senior partner to plug into your team, the first move is the same.

Start Here

Copyright

©

Cadence by Michelle Keyfman

Let's find your cadence.


Whether you are building a brand from scratch, scaling one that is already working, or looking for a senior partner to plug into your team, the first move is the same.

Start Here

Copyright

©

Cadence by Michelle Keyfman

cadence

Let's find your cadence.


Whether you are building a brand from scratch, scaling one that is already working, or looking for a senior partner to plug into your team, the first move is the same.

Start Here

Copyright

©

Cadence by Michelle Keyfman